AI Insights & Research.For Ecommerce Leaders.
Practical guides, AI insights and research, and a plain-English glossary: everything you need to run customer support, sales and marketing with AI Agents.
- Set up in under 10 minutes
- Installs from the Shopify App Store
- Cancel anytime, no lock-in
Research for Leaders.Adopting AI Responsibly.
From Agentic Commerceto Zero-Party Data.
Plain-English definitions of the terms that matter when you bring AI into your store.
A
- Agentic CommerceAgentic commerce is ecommerce in which AI agents take actions on behalf of shoppers or merchants, such as finding products, completing tasks or managing orders, rather than only providing information.
- AI AgentAn AI Agent is an AI team member with a defined role, clear responsibilities and access to business systems, which completes tasks end to end rather than just answering questions.
- AI HallucinationAn AI hallucination is a response from an AI model that sounds plausible and confident but is false, unsupported or invented.
- Answer Engine Optimisation (AEO)Answer engine optimisation (AEO) is the practice of structuring content so AI-powered answer engines and voice search can find it, understand it and quote it as a direct answer.
- Average Order ValueAverage order value (AOV) is the average amount a customer spends per order, calculated by dividing total revenue by the number of orders over a period.
- Average Order Value (AOV)Average Order Value (AOV) measures the average dollar amount customers spend each time they place an order on your Shopify store.
B
C
- Cart AbandonmentCart abandonment is when a shopper adds items to their online cart but leaves without completing the purchase.
- Cart Abandonment RateCart abandonment rate measures the percentage of shoppers who add items to their online shopping cart but leave without completing their purchase.
- Churn RateCustomer acquisition costs are rising, competition is fierce, and every lost customer represents missed revenue potential.
- Click-Through Rate (CTR)Click-Through Rate (CTR) measures the percentage of people who click on a specific link out of the total number of people who view it.
- Conversational CommerceYou see a product you like on Instagram, so you send a direct message to the brand asking if it comes in your size.
- Conversion RateConversion rate measures the percentage of website visitors who complete a desired action on your store.
- Cost Per Click (CPC)Picture this: You're scrolling through your favorite social media platform when an ad catches your eye.
- Cross-sellingCross-selling presents customers with complementary products that enhance their initial purchase.
- Customer Acquisition Cost (CAC)Customer Acquisition Cost (CAC) measures how much you spend to gain a new customer.
- Customer Lifetime ValueCustomer lifetime value (CLV or LTV) is the total revenue or profit a business expects to earn from a customer over their entire relationship.
- Customer Lifetime Value (LTV)Customer Lifetime Value represents the total revenue a business can expect from a single customer throughout their entire relationship.
- Customer Retention RateSarah runs a thriving online boutique.
- Customer Support AutomationImagine a customer has a simple question about their order status at 10 PM.
D
E
F
- First Response TimeFirst response time (FRT) is the time between a customer contacting support and receiving the first reply, usually measured as an average or median across conversations.
- Funnel Conversion RateYou've designed a beautiful website, launched a clever marketing campaign, and are driving traffic to your pages.
G
- Generative AI MarketingFrom crafting social media posts in seconds to generating entire ad campaigns from a single prompt, a new force is reshaping the marketing landscape.
- Generative Engine Optimisation (GEO)Generative engine optimisation (GEO) is the practice of improving how often and how accurately a brand is mentioned, cited and recommended in AI-generated answers.
H
L
N
- Natural Language Processing (NLP)Natural Language Processing, or NLP, is a fascinating field of AI that focuses on enabling computers to understand, interpret, and respond to human language.
- Net Promoter Score (NPS)Net Promoter Score (NPS) is a customer loyalty metric that measures how likely a customer is to recommend a product, service, or company to others.
O
P
R
- Retrieval-Augmented GenerationRetrieval-augmented generation (RAG) is an AI technique in which a language model first retrieves relevant information from trusted sources, then uses it to generate an answer.
- Return on Ad Spend (ROAS)Return on Ad Spend (ROAS) measures how much revenue you generate for every dollar spent on advertising.
- Return RateA customer receives a package, opens it with excitement, and then...
S
U
W
Z
Get Ecommerce AI Insights in Your Inbox.
New guides, research and customer stories for Shopify store owners. No spam, unsubscribe anytime.
Questions BeforeYou Hire an AI Agent.
What’s in the Yep AI Resources Hub?
Practical guides for Shopify store owners: the Yep AI blog, AI insights and research, an AI Ecommerce Glossary of plain-English definitions, and the free After-Hours Playbook.
Is the After-Hours Playbook really free?
Yes. Request it in the Playbook section on this page and you can download the PDF straight away. It covers where after-hours revenue leaks, how to estimate it for your store and five fixes that don’t need a new hire.
How do I get new articles when they’re published?
Subscribe to Ecommerce AI insights with your email address. You can unsubscribe anytime.
Do I need technical knowledge to use Yep AI?
No. Install Yep AI from the Shopify App Store and connect your store. Your AI Agents read your catalogue, policies and order data on their own, so there is nothing to script and nothing to code.
What is a Yep AI Agent?
A Yep AI Agent is a named AI team member, like the AI Support Agent, Customer Support Specialist, or the AI Marketing Agent, Marketing Specialist, that runs a specific job in your Shopify store. AI Agents answer customers, track orders, recommend products, write content and monitor operations 24/7, all from one shared view of your Shopify data.
How is an AI Agent different from a chatbot?
Scripted chatbots only know your FAQ. A Yep AI Agent is connected to your live Shopify data, so it knows that order #1023 shipped yesterday, which sizes are back in stock, and what to recommend next. It resolves the request instead of deflecting it, and hands off to a person when judgement is needed.
Is my store and customer data safe?
Yes. Yep AI uses physical data isolation per customer: your store’s data lives in its own isolated environment, separate from every other Yep AI customer. It is used only to serve your customers, never shared without your permission, and never used to train other stores’ AI Agents. You control which employees are active and what they can say.
How much does Yep AI cost?
Plans start at US$199 a month for Core, with Growth at US$299 a month as the most popular plan for 24/7 support and sales. Annual billing saves 20%. Every plan starts with a 14-day free trial and you can cancel anytime.
Ready to Hire YourAI Agents?
Launch your AI workforce in minutes and let Yep AI handle customer support, sales, marketing, and daily operations while you focus on growing your business.
Set up in under 10 minutes · Cancel anytime