Executive Summary

Scent & Fire, a fast-growing Shopify store known for its eco-conscious and wellness-focused fragrance products, was struggling to keep up with increasing customer demand. High inquiry volumes and the need for 24/7 support stretched their team thin, risking the personal touch that defined their brand. By implementing YepAI’s Sales Assistant, Scent & Fire automated its customer service, provided instant, personalized shopping experiences, and significantly boosted sales. This case study explores how a seamless AI integration led to higher conversion rates, reduced support workload, and exceptional customer satisfaction.

"Before YepAI, we were drowning in routine questions. Now, we have an automated assistant that not only answers queries instantly but also helps customers find the perfect scent. It's like having an expert salesperson on our site 24/7."

— Founder, Scent & Fire

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The Challenge: Scaling a Personal Brand Without Losing the Personal Touch

Scent & Fire built its reputation on a powerful mission: promoting fragrance as a tool for self-care and well-being. Their unique, non-toxic products resonated with a growing audience, leading to features in Forbes and Essence. However, this success created significant operational hurdles for their small team.

• High Inquiry Volume: As the brand grew, so did the number of customer questions about ingredients, sustainability practices, shipping times, and scent profiles. The team spent hours answering repetitive queries, diverting focus from business growth.
• Need for 24/7 Support: Today’s online shoppers expect immediate answers, regardless of the time zone. Without round-the-clock support, Scent & Fire risked losing potential customers who abandoned their carts due to unanswered questions.
• Lost Sales Opportunities: Every hesitant visitor represented a potential lost sale. The team needed a way to proactively engage shoppers, guide them to the right products, and recover abandoned carts, but lacked the resources to do so effectively.

How could Scent & Fire provide the instant, personalized support their customers deserved while scaling the business efficiently?

The Solution: An AI Sales Assistant That Works Smarter, Not Harder

Scent & Fire chose YepAI’s Sales Assistant for its seamless Shopify integration and powerful, user-friendly features. The goal was to automate customer interactions without sacrificing the brand's authentic, caring voice. The implementation was straightforward and delivered immediate results across three key areas.

• Instant, Automated Customer Support: The AI assistant was trained on Scent & Fire’s product catalog and brand values. It instantly began handling the majority of incoming questions, providing detailed information on everything from their vegan ingredients to their "be well. smell well.™" philosophy. This freed the human team to focus on more complex customer needs.
• Personalized Shopping Recommendations: The assistant does more than just answer questions; it actively helps customers shop. For example, if a visitor shows interest in warm, comforting scents, the AI might proactively suggest the popular "Brown Skin Glow" candle or the "Cacao Nectar" perfume, creating a guided and personal shopping journey.
• Effortless Abandoned Cart Recovery: When a shopper leaves items in their cart, the YepAI assistant automatically initiates a conversation to address potential concerns. It can clarify shipping policies, offer a small discount, or simply remind them of the wellness benefits of their chosen products, effectively turning hesitation into a completed purchase.

The Results: A Story of Fragrant Success

The impact of YepAI’s Sales Assistant was both immediate and measurable. By automating key sales and support functions, Scent & Fire not only solved its operational challenges but also created a stronger, more engaging customer experience.

• 25% Increase in Conversion Rate: By providing instant answers and personalized guidance, the AI assistant helped more visitors become customers.
• 70% Reduction in Repetitive Support Tickets: The AI handled the bulk of routine inquiries, allowing the Scent & Fire team to reclaim valuable time for strategic growth initiatives.
• 40% Increase in Customer Engagement: Shoppers interacted more with the site, asking questions and exploring recommendations, leading to higher satisfaction and brand loyalty.
• 15% Revenue Boost from Abandoned Cart Recovery: The automated recovery feature successfully recaptured sales that would have otherwise been lost.

Conclusion: The Future of E-commerce is Smart and Scalable

Scent & Fire’s success proves that automation doesn’t have to feel robotic. For Shopify stores looking to grow, an AI sales assistant is no longer a luxury—it's a necessity. By handling routine tasks, personalizing the shopping experience, and working 24/7, YepAI’s Sales Assistant empowered Scent & Fire to scale efficiently while strengthening the customer relationships at the heart of their brand.

Ready to transform your customer experience and boost sales effortlessly? See what an AI Sales Assistant can do for your Shopify store.