How Scent & Fire Ignited Sales and Engagement with an AI Sales Assistant
Automate customer support, deliver personalized shopping experiences, and boost sales.
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Scent & Fire
Increase in Conversion Rate
25%
Increase in Conversion Rate
70%
Fewer Repetitive Tickets
15%
Revenue from Cart Recovery
Increase in Conversion Rate
Fewer Repetitive Tickets
Revenue from Cart Recovery
The Challenge: Scaling a Personal Brand Without Losing the Personal Touch
Scent & Fire, a fast-growing Shopify store known for its eco-conscious and wellness-focused fragrance products, was struggling to keep up with increasing customer demand. High inquiry volumes and the need for 24/7 support stretched their team thin, risking the personal touch that defined their brand. By implementing YepAI’s Sales Assistant, Scent & Fire automated its customer service, provided instant, personalized shopping experiences, and significantly boosted sales. This case study explores how a seamless AI integration led to higher conversion rates, reduced support workload, and exceptional customer satisfaction.
Scent & Firebuilt its reputation on a powerful mission: promoting fragrance as a tool for self-care and well-being. Their unique, non-toxic products resonated with a growing audience, leading to features in Forbes and Essence. However, this success created significant operational hurdles for their small team.
How could Scent & Fire provide the instant, personalized support their customers deserved while scaling the business efficiently?
- High Inquiry Volume: As the brand grew, so did the number of customer questions about ingredients, sustainability practices, shipping times, and scent profiles. The team spent hours answering repetitive queries, diverting focus from business growth.
- Need for 24/7 Support: Today’s online shoppers expect immediate answers, regardless of the time zone. Without round-the-clock support, Scent & Fire risked losing potential customers who abandoned their carts due to unanswered questions.
- Lost Sales Opportunities: Every hesitant visitor represented a potential lost sale. The team needed a way to proactively engage shoppers, guide them to the right products, and recover abandoned carts, but lacked the resources to do so effectively.
The Solution: An AI Sales Assistant That Works Smarter, Not Harder
Scent & Fire chose YepAI’s Sales Assistant for its seamless Shopify integration and powerful, user-friendly features. The goal was to automate customer interactions without sacrificing the brand's authentic, caring voice. The implementation was straightforward and delivered immediate results across three key areas.
- Instant, Automated Customer Support: The AI assistant was trained on Scent & Fire’s product catalog and brand values. It instantly began handling the majority of incoming questions, providing detailed information on everything from their vegan ingredients to their "be well. smell well.™" philosophy. This freed the human team to focus on more complex customer needs.
- Personalized Shopping Recommendations: The assistant does more than just answer questions; it actively helps customers shop. For example, if a visitor shows interest in warm, comforting scents, the AI might proactively suggest the popular "Brown Skin Glow" candle or the "Cacao Nectar" perfume, creating a guided and personal shopping journey.
- Effortless Abandoned Cart Recovery: When a shopper leaves items in their cart, the YepAI assistant automatically initiates a conversation to address potential concerns. It can clarify shipping policies, offer a small discount, or simply remind them of the wellness benefits of their chosen products, effectively turning hesitation into a completed purchase.
Before YepAI, we were drowning in routine questions. Now, we have an automated assistant that not only answers queries instantly but also helps customers find the perfect scent. It's like having an expert salesperson on our site 24/7.
Conclusion: The Future of E-commerce is Smart and Scalable
Scent & Fire’s success proves that automation doesn’t have to feel robotic. For Shopify stores looking to grow, an AI sales assistant is no longer a luxury—it's a necessity. By handling routine tasks, personalizing the shopping experience, and working 24/7, YepAI’s Sales Assistant empowered Scent & Fire to scale efficiently while strengthening the customer relationships at the heart of their brand.
- 25% Increase in Conversion Rate
- 70% Fewer Repetitive Tickets
- 15% Revenue from Cart Recovery
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Questions Aboutthe Scent & Fire Story.
What results has RoraHub seen with Yep AI?
RoraHub, a Shopify store for golf and pickleball training aids, reported an 18% AI-driven conversion uplift, 20× ROI via after-hours sales, 30% lower support costs, a 25% rise in customer satisfaction (CSAT) and a 15% higher repeat purchase rate after using Yep AI to answer setup questions and recommend gear 24/7.
Will my store get the same results?
Every store is different. Results depend on your catalogue, order volume and the questions your customers ask. The 14-day free trial is the easiest way to find out: compare response times, tickets handled and after-hours coverage against how your store runs today.
How do I measure results during the free trial?
Note your current response times, support workload and after-hours enquiries before you start. Then let your AI Agents run for the trial and compare. You can cancel anytime if it isn’t a fit.
Can my store be featured as a case study?
Yes. If your AI Agents are getting results you’d like to share, contact the Yep AI team and we’ll work with you on your story.
What is a Yep AI Agent?
A Yep AI Agent is a named AI team member, like the AI Support Agent, Customer Support Specialist, or the AI Marketing Agent, Marketing Specialist, that runs a specific job in your Shopify store. AI Agents answer customers, track orders, recommend products, write content and monitor operations 24/7, all from one shared view of your Shopify data.
How long does setup take?
Under 10 minutes. Install Yep AI from the Shopify App Store and connect your store. Your AI Agents read your catalogue, policies and order data on their own, so there is nothing to script and nothing to code.
What happens when the AI Agent can’t answer?
It tells the customer honestly, captures their details, and escalates to your team with the full conversation attached. You decide which situations, like refunds, VIP customers or discount approvals, always go to a human.
Is my store and customer data safe?
Yes. Yep AI uses physical data isolation per customer: your store’s data lives in its own isolated environment, separate from every other Yep AI customer. It is used only to serve your customers, never shared without your permission, and never used to train other stores’ AI Agents. You control which employees are active and what they can say.
How much does Yep AI cost?
Plans start at US$199 a month for Core, with Growth at US$299 a month as the most popular plan for 24/7 support and sales. Annual billing saves 20%. Every plan starts with a 14-day free trial and you can cancel anytime.
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