How Glowe Boosted Sales 25% by Automating Customer Support

Glowe, a premium skincare and beauty retailer on Shopify, faced overwhelming customer inquiries and slow response times that hindered sales. The small team struggled to provide the expert, 24/7 support their global customer base required, leading to high cart abandonment. By implementing YepAI’s intelligent sales assistant, Glowe automated 80% of customer inquiries, slashed response times by 60%, and drove a 25% increase in online sales through personalized, AI-driven product recommendations.

"YepAI transformed our customer support overnight. We went from being buried in repetitive questions to proactively guiding customers to the perfect products for them. Our sales and customer satisfaction have never been higher."

The Challenge: Scaling Personalized Support for a Global Audience

Glowe built its brand by making premium skincare simple and effective, offering over 100 products across seven distinct categories. Their mission was to provide every customer with a luxurious, personalized experience. However, as their popularity surged, this commitment became a significant operational burden.

The core problems were clear:

• High Volume of Detailed Inquiries: Customers needed guidance on everything from ingredient compatibility to choosing the right product for their specific skin type. Answering these questions manually was time-consuming and unsustainable.
• Slow Response Times: During peak hours, customers faced frustrating delays, often abandoning their carts to seek quicker answers elsewhere. This directly impacted conversion rates.
• Inability to Provide 24/7 Support: With customers spanning multiple time zones, Glowe was missing sales opportunities and failing to support shoppers outside of standard business hours.

How could Glowe deliver expert advice at scale and provide the instant, 24/7 support modern shoppers expect?

The Solution: An AI-Powered Skincare Expert

Glowe integrated YepAI’s intelligent sales assistant into their Shopify store with a single click—no coding required. The AI was instantly trained on Glowe's entire product catalog, brand voice, and common customer questions, turning it into an automated skincare expert.

The solution delivered value in four key ways:

1. Automated FAQ Handling: YepAI immediately began answering 80% of routine customer questions. Inquiries about product usage, ingredients, and shipping policies received instant, accurate responses, freeing up the human team.
2. Intelligent Product Recommendations: The AI assistant does more than just answer questions; it actively guides customers. By asking targeted questions about a user's skin type and concerns, it provides personalized product suggestions, helping shoppers feel confident in their choices.
3. Smart Customer Qualification: The YepAI assistant engages visitors in meaningful conversations, identifying their specific needs. It functions as a virtual consultant, navigating customers through Glowe’s extensive product line.
4. Seamless Human Handoff: For complex or sensitive skin concerns requiring a human touch, the AI intelligently routes the conversation to Glowe's support team. This ensures every customer receives the appropriate level of care while maximizing staff efficiency.

The Results: A Transformation in Sales and Service

The implementation of YepAI yielded immediate and significant improvements across Glowe’s key business metrics.

• 25% Increase in Online Sales: The AI’s personalized recommendations and instant support guided more customers from browsing to buying.
• 60% Reduction in Customer Response Time: Shoppers received instant answers, dramatically improving satisfaction and reducing frustration.
• 15% Decrease in Cart Abandonment: By addressing questions at the moment of purchase, YepAI successfully converted hesitant buyers into satisfied customers.
• 80% of Inquiries Automated: The team was freed from repetitive tasks, allowing them to focus on complex issues and strategic business growth.

Conclusion: Intelligent Automation is the Key to E-Commerce Growth

Glowe’s success with YepAI proves that Shopify stores can scale without sacrificing the personalized experience their customers love. By leveraging intelligent automation, Glowe not only solved its support challenges but also created a powerful new channel for driving sales. For any e-commerce brand looking to provide exceptional 24/7 customer care and boost sales effortlessly, an AI sales assistant is the clear solution.

Ready to transform your customer support like Glowe? See how YepAI's intelligent automation can boost your sales and customer satisfaction. Install it from the Shopify App Store today!