Elevating Katikaia’s Customer Experience and Conversions with YepAI

Katikaia, a Shopify store specializing in unique, artfully designed products for home and life, faced a common e-commerce dilemma. Their commitment to offering handcrafted, one-of-a-kind items meant customers had specific questions about materials, care, and shipping that a small team couldn't answer 24/7. This led to missed sales and a gap in customer support. By implementing YepAI’s intelligent sales assistant, Katikaia automated its customer service, providing instant, detailed answers that drove a significant increase in conversion rates, enhanced customer trust, and freed the team to focus on their creative mission.

"Our products are unique, and customers have questions before they buy. YepAI gives them instant answers, building the confidence they need to make a purchase. It’s like having an expert brand representative available 24/7."

About the Client: Katikaia

Katikaia is more than just an e-commerce store; it's a celebration of artistry and design. Offering a curated collection of products from around the world, including handcrafted decor, unique apparel, and thoughtful gifts, Katikaia’s mission is to bring beauty and individuality into its customers' lives. As a Shopify-based business, their brand is built on the promise of quality, uniqueness, and a personal touch. Each item has a story, and conveying that story effectively is central to their customer experience.

The Challenge: Scaling Personalized Service for Unique Products

When you sell distinctive, often handmade items, generic support just doesn't work. Katikaia’s customers had specific, nuanced questions that were crucial to their purchasing decisions. The team found itself struggling with several key issues that were limiting their growth.

What were the core problems?

• High Volume of Pre-Sale Questions: Customers needed details on product materials, care instructions, artist information, and international shipping options. Answering these questions manually was incredibly time-consuming.
• The 24/7 Support Gap: With a global audience, many shoppers were browsing outside of Katikaia’s business hours. A delayed response often meant a lost sale, as the customer’s purchase intent faded.
• Cart Abandonment Due to Uncertainty: A simple, unanswered question about shipping costs or product dimensions was often enough to cause a potential customer to abandon their cart. Katikaia needed a way to provide instant reassurance at the most critical point in the buyer's journey.

How could Katikaia deliver the detailed, personalized support their unique products demanded, but at a scale that matched their global ambition?

The Solution: An AI-Powered Brand Expert

Katikaia turned to YepAI’s intelligent sales assistant, integrating it seamlessly into their Shopify store with a single click. No coding was needed. The AI was immediately trained on Katikaia's entire product catalog, brand voice, and shipping policies, creating a virtual assistant that could communicate the unique value of every item.

This solution delivered powerful results in three key areas:

1. Automated, Detailed Responses: The YepAI assistant instantly started handling the majority of customer inquiries. It could explain the origin of a handcrafted bowl, provide care instructions for a delicate textile, and give precise shipping estimates to a customer in another country, all in Katikaia's warm and knowledgeable brand voice.
2. Proactive Sales Guidance: The assistant does more than just answer questions; it actively engages shoppers. By understanding customer queries, it could suggest complementary products, recommend gift ideas, and guide users to collections that matched their interests, creating a curated shopping experience.
3. Always-On Availability: The AI works around the clock, ensuring a shopper in any time zone receives an immediate, helpful response. This continuous support built trust and reinforced Katikaia's reputation for excellent customer care.

The Results: A Clear Impact on Sales and Customer Trust

The implementation of YepAI produced tangible, measurable improvements for Katikaia's business.

• Significant Increase in Conversion Rate: By providing instant answers and proactive recommendations, YepAI helped convert hesitant browsers into confident buyers, leading to a direct uplift in sales.
• Drastic Reduction in Support Tickets: Automating responses to common questions freed the Katikaia team from repetitive tasks, allowing them to focus on sourcing new products and creating content.
• Lower Cart Abandonment: By addressing questions at the moment of purchase, the assistant successfully reduced cart abandonment and recovered potentially lost revenue.
• Enhanced Customer Trust: The ability to get immediate, accurate information 24/7 strengthened customer confidence in the Katikaia brand, encouraging repeat business.

Conclusion: Intelligent Automation Enables Artisanal Brands to Scale

Katikaia’s success with YepAI demonstrates that even businesses built on unique, artisanal products can leverage automation to grow. By using an AI assistant to handle customer support, Katikaia was able to scale its operations without losing the personal touch that defines its brand. For any Shopify store looking to provide exceptional 24/7 service and boost sales, an intelligent sales assistant is the scalable solution.

Ready to transform your customer support like Katikaia? See how YepAI's intelligent automation can boost your sales and build customer trust. Install it from the Shopify App Store today!