Yep AI, an AI Employee platform built specifically for Shopify ecommerce businesses, today announced Phase 2 of AI Marketing Specialist Maya, expanding the platform beyond AI-powered content generation into a complete campaign management solution.
The update introduces campaign planning, performance analytics, AI image generation, and AI video generation, allowing Shopify merchants to plan, create, publish, and measure marketing campaigns from a single workspace.
Following the recent launch of AI Marketing Specialist Maya, which enables Shopify merchants to generate product descriptions, marketing campaigns, SEO blog posts, social media content, and SEO metadata from a single brief, Phase 2 expands Maya's capabilities with the planning, creative, and performance tools merchants need before and after content is published.
The latest release introduces four major capabilities designed to streamline ecommerce marketing workflows.
We are introducing a centralized Campaign Calendar that provides visibility into upcoming and published campaigns across Shopify, Instagram, Facebook, and LinkedIn.
Seasonal campaigns including Black Friday/Cyber Monday (BFCM), End of Financial Year (EOFY), Christmas, Mother’s Day, product launches, and promotional events can now be planned weeks in advance alongside scheduled email campaigns. This helps align marketing activities across channels and ensures consistent messaging throughout each campaign.
The new analytics dashboard tracks key campaign metrics, including click-through rate (CTR), conversion rate (CVR), engagement, and sales performance. Additionally, these insights are integrated into Maya’s intelligence, allowing future content recommendations to continuously improve based on campaign performance data and ecommerce outcomes.
Using the same campaign brief that generates marketing copy, Maya can now create branded visual assets, including white-background product images, lifestyle imagery, and promotional banners. This capability reduces the need for multiple creative platforms by bringing campaign content and visual production into a single AI-powered workspace.
Maya extends campaign assets into short-form videos optimized for Instagram Reels, Facebook Stories, and TikTok. Moreover, its capabilities helps transform existing campaign materials into video-first content formats without requiring additional editing software or separate creative workflows.
At Yep AI, we designed this update to address a common challenge among Shopify merchants: managing multiple disconnected tools to plan, create, publish, and measure marketing campaigns without a dedicated content or marketing team.
By consolidating these workflows into one AI Employee, Maya helps reduce manual marketing tasks, maintain brand consistency across channels, and support more efficient campaign execution without requiring additional marketing resources.
Phase 2 of AI Marketing Specialist Maya is currently rolling out to existing Maya users on Shopify.
On the other hand, as we continue expanding our AI Employee ecosystem, we are preparing to launch Oscar, our upcoming Operations Specialist designed to support ecommerce operations workflows.
Oscar will help merchants track inventory, monitor stock and order status, and answer operations-related questions in real time, providing greater visibility and efficiency across day-to-day store management.
Future updates will introduce additional capabilities across our AI Employees, including selectable AI models that provide greater flexibility across speed, quality, and cost considerations.
Experience the future of ecommerce automation with Yep AI. Register today and start a 14-day free trial, or register to Yep AI Shopify to explore how AI Employees can help optimize marketing and operations workflows.
Founded in 2020 and headquartered in Melbourne, Australia, Yep AI builds an AI Employee team purpose-built for Shopify ecommerce businesses. Rather than a single, generic chatbot, Yep AI's platform combines specialized AI employees, each trained on a merchant's own store data, product catalog, and brand voice.