Most tools marketed as "AI for your store" are really just one function wearing different branding. A chatbot that also claims to do marketing. A content generator with a chat widget bolted on. It's rarely a genuine team, more often one tool trying to cover several jobs at once, and doing none of them particularly well.
Yep AI takes a different approach. Rather than one general-purpose AI trying to do everything, the platform is built around three separate AI Employees, each responsible for a specific part of running a Shopify store: Anna, Maya, and Oscar.
Anna covers both customer support and sales conversations, answering the day-to-day questions, tracking orders, managing returns, and recommending products, all in one role rather than split across separate tools.
She answers customer questions across your website's live chat, in over 90 languages, 24 hours a day. She tracks orders, processes returns, recommends products based on real browsing behaviour, and follows up on abandoned carts before the sale is lost. For stores dealing with a high volume of repetitive questions or missed after-hours sales, Anna is typically the first employee merchants bring on.
Maya is Yep AI's marketing employee, responsible for the content and campaigns most stores struggle to keep up with, SEO blog posts, product descriptions, social content, and full campaigns.
She works directly from a store's Shopify catalogue, so content reflects the actual products being sold rather than generic filler. With Marketing 3.0, she also builds a separate draft per channel and sets up real Shopify discount campaigns behind the content she creates.
Oscar watches the day-to-day signals most store owners don't have time to monitor constantly, stock levels, sales patterns, and sourcing opportunities.
Rather than waiting for a stock issue to become a missed sale, Oscar flags low inventory and unusual sales patterns as they happen, and surfaces sourcing opportunities as they come up. He's less visible day to day than Anna or Maya, but for stores managing a growing catalogue, he's often the one quietly preventing the biggest headaches.
A support conversation Anna has about a customer struggling to choose between two products can inform what Maya writes about later. A stock issue Oscar catches early means Anna never has to field a "why is this out of stock" complaint in the first place.
Not necessarily, and not all at once. Yep AI's Core plan starts with one AI Employee, typically Maya for content and marketing, while the Growth plan adds a second employee along with 24/7 chat support and cart recovery. Adding a second or third employee doesn't mean starting over with a new tool, they simply join the same connected system.
Do Anna, Maya, and Oscar work independently or together?
Both. Each can operate on its own within its role, but they share the same store data, so insights from one inform the others automatically.
Can I use just one of the three AI Employees?
Yes, Yep AI's Core plan includes one, with additional employees added on the Growth plan and above.
Does Maya replace a marketing team?
She generates content and campaign creation from a store's own catalogue, reducing manual production work, though most stores use her alongside human strategic decisions, not instead of them.
What kind of issues does Oscar actually catch?
Daily stock levels, sales patterns, and sourcing opportunities, flagging things like low inventory or unusual sales activity before they become bigger problems.
Is there a fourth AI Employee?
The current core team, Anna, Maya, and Oscar, covers support and sales, marketing, and operations for most Shopify stores.
Reading about Anna, Maya, and Oscar is one thing, watching them actually work together on your own store is a different experience entirely. Install Yep AI from the Shopify App Store and try it free for 14 days, no credit card required. Prefer the numbers first? Check the pricing page.